TD Executive Experiences
Wynford
Working alongside Wynford, I led creative development for a series of executive experiences and corporate events for TD Bank. The work spanned presentation design, environmental branding, stage experiences, executive communications and live storytelling, helping transform complex business objectives into engaging experiences for internal audiences across Canada. While much of the work remains confidential, these selected pieces represent the creative thinking, design systems and experience strategy behind three flagship programs.
TD SUMMIT
TD Summit brought together senior leaders from across the organization to align around strategy, celebrate success and inspire what's next. I led the creative direction and experience design, developing the visual identity, presentation system, environmental graphics and stage experience that unified the event under one cohesive creative platform.
TD EPIC
Created to recognize innovation and outstanding achievement across the organization, TD EPIC blended business storytelling with entertainment to create a more engaging employee experience. I helped shape the creative direction, presentation design and live event experience while collaborating with acclaimed Canadian comedian Andrew Phung to develop custom scripts and comedic moments that made complex business messaging more relatable and memorable.
TD ICON
TD ICON celebrated leadership and culture through an elevated executive experience designed to feel polished, human and inspiring. I led the creative development across the event, overseeing presentation design, environmental branding and executive communications. Working alongside Andrew Phung, I helped write custom material that balanced humour with the event's broader business objectives, creating moments that connected with audiences while staying true to the TD brand.