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Jason Soucé

Creative Director / Art Director

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HEINZ POUTINE KETCHUP

Underrated or unforgivable? Classic or criminal?

We tapped into Canada’s most delicious debate: ketchup on poutine. And as Canada’s favourite ketchup, Heinz wanted to prove their place on our National dish.

Introducing Heinz Poutine Ketchup. Same ketchup. Made for poutine. Which side are you on?

CASE STUDY AND IMAGES COMING SOON.

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